I believe powerful ideas transform brands. Ideas that sit at the junction of culture, storytelling and technology.
James Greening - Integrated Creative Director / Creative / Writer
I believe powerful ideas transform brands. Ideas that sit at the junction of culture, storytelling and technology.
I'm a multi-award winning creative that has been recognised at the biggest industry award shows such as Cannes, D&AD and Clios. I started my career on placement at Wieden and Kennedy, eighteen years later becoming Creative Partner (Head of Creative Studio) at SharpEnd.
I have extensive experience in sports - having worked on major brands and events including; Nike Running and Football, Eurosport’s Summer and Winter Olympics, Sure's Summer Olympics, Allianz’s Paralympics, UEFA, Capital One’s sponsorship of the Football League Cup and Xbox's FIFA campaign.
And for the last few years I've been working directly with Warner Bros Discovery (Eurosport/HBO), creating campaigns for Roland Garros, Australian Open, Tour de France, Giro D'Italia and UCI MTB.
Employment
Current
Freelance
2 years
SharpEnd / io.tt
7.7 years
R/GA
3 years
Engine (Jam)
1.2 years
The Mill
3.2 years
20:20 London
2 years
Wieden + Kennedy / TBWA / Leo Burnett's / BMB / Lowe / Work Club
Shiny stuff
Madri - Conectada
Clean Slate - Mark The Time
Pentawards Bronze - Connected packaging (2024)
Clio Gold - media - OOH - public service (2023)
Clio Silver - PR - public service (2023)
Clio Bronze -Ambient - OOH - public service (2023)
D&AD - Press & outdoor / poster ad (2023)
D&AD - Impact / campaign comms - shortlist (2023)
Cannes Lions - Outdoor Lions: Ambient & Experiential: Displays
Cannes Lions - Outdoor Lions: Sectors: Not for profit
Cannes Lions - Sustainable Development Goal: Reduced Inequalities - shortlist
One Show - sustainable developments goals
LIA Gold - Billboard: Public Service/Social Responsibility
LIA Bronze - Creativity In PR: Public Service / Social Responsibility
ADC - Design for good - single
ADC - OOH / print - shortlist
Webby Honoree - design for good - single
Fast Company - World Changing ideas awards - social justice
Allianz - Day 1 Done
Discovery+ - Escape To Tokyo
Clio Sports Bronze - social good (2023)
Clio Sports Bronze - social media (2023)
One Show - Fusion pencil - shortlist (2023)
One Show - Health & wellness - branded content shortlist
ADC - Interactive - design for good
ADC - Direct - digital - single
ADC - Design for good - shortlist
ADC - Fusion pencil - shortlist
Clio Sports Silver - Film craft (2022)
Creative Circle Bronze -Film craft
LIA Gold - Music & Sound (2022)
LIA Bronze - Sound mixing & editing
ACIP - Sound Design 60" and under - Finalist (2022)
ACIP - Sound Mix 60" and under - Finalist (2022)
Discovery+ - Stream The Extreme
Clio Sports Gold - Film craft (2022)
LIA Silver - Music & Sound (2022)
British Arrows Silver - craft sound design
Music Sound awards - Best audio mix in a commerical
Promax Europe - Gold
Promax Global Excellence Awards - Gold
Nike - 720 Air Store
Cannes Lions - Design retail environment & experience design (2021)
Cannes Lions - Design UX, UI & journey design (shortlist 2021)
One Show - Digital design (merit 2021)
One Show - Digital craft: Interface design
One Show - Digital craft: Utility/e-commerce
Clios - Design: Digital/mobile (shortlist 2021)
ADC - Interactive: Online/mobile sites: E-commerce site (bronze 2021)
ADC - Interactive: UX/UI: User experience design
ADC - Interactive: UX/UI: User Interface design
McDonald's - Happy Readers
Bima Finalist -product and service design (2019)
Samaritans - Radar
D&AD Graphite pencil - social good (2016)
SXSW Keynote 2015
Tesco Mobile - #NoJoke
Cannes Lions - cyber real-time activity (2014)
Kinsale Shark Bronze - copywriting
New York Festival - copywriting
New York Festival - mobile
Lovie Gold - overall social presence
Lovie Silver - copywriting
Dadi Grand Prix
Dadi Gold - app or campaign
Dadi Gold - use of social media
Bima Finalist
Bima Finalist
Social Buzz Finalist x 7
Fast Company Top 20 ad of 2013
Xbox - Play Like A Legend
Bima Grand Prix (2014)
Bima Gold - engagement
Bima Gold - Social media
Campaign Big Award
Kinsale Shark Bronze
Lovie Gold - social media marketing
Dadi Gold - interactive, entertainment website or campaign
Dadi finalist - use of social media
Dadi finalist - consumer product or services website
Social Buzz Finalist x 4
Capital One - Superstars
Webby Award Honoree - promotion and contest (2013)
Lovie Silver - branded game or app
Campaign Big Award - direct financial services
Bima - corporate
Bima Finalist - community building
Bima Finalist - content marketing
Other
Bima Hot 100 list (2015)
Student D&AD Graphite winner 2005 - Carhartt
Juror: BIMA, DMAs, Creative Circle
