Rexona - Everyday Athletes

We all move like athletes...sort of.

This was an Olympic brief to make deodorant relevant. Although we're far from being elite athletes, we do move a bit like them...in some way or another. And so, Everyday Athletes was born - a global integrated campaign. Five years and a bunch of adaptations later, it's still running...well, at least in Kazakhstan, apparently.

TV, OOH, print, experiential, social