One day can change everything. Together with the International Paralympic Committee and three Paralympians, we launched an accessible training series co-created by people with disabilities – over 50% of our crew had an impairment.  As part of the campaign, we also created daily motivational audio messages -  from the athletes starring in the campaign - that populated people’s phone calendars, to remind them to keep moving beyond Day 1. The training series was also broadcasted live from Thailand at the United Through Sport festival on the 20th November - encouraging thousands of kids to get into sport, tying directly back into what Day 1 Done is all about.

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Digital content, tool and event

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