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I believe powerful ideas transform brands. Ideas that sit at the junction of culture, storytelling and technology.
Nike - 720 Air Store
A clever e-commerce play.
720 Air Store was a virtual store that let shoppers cop limited-edition merch, provided they bought something from the retailer first –Nike AirMax 720 sneakers. Once entering their unique order number, the purchase price turned into air points that they could spend in the Air Store. In this psychedelic space we had virtual shop assistants; designer Mini Swoosh, footballer Raheem Sterling and DJ Peggy Gou to make your experience even more twisted and memorable. 28% of 720 sales came from The Air Store.
Mobile experience
![nsw_720_[18-03]1500x900_Avatar+Merch_02.](https://static.wixstatic.com/media/77acc2_c5ebb7068c1742b4ac22369a2f89763d~mv2.png/v1/fill/w_649,h_365,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsw_720_%5B18-03%5D1500x900_Avatar%2BMerch_02_.png){kind=avatar}
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